The Visibility Gap This well-established Tampa law firm had a strong reputation in the legal community but had vanished from the top spots in Google Maps. Calls from potential clients slowed, and they were no longer appearing in AI-driven recommendations on platforms like ChatGPT.With high-value legal cases on the line, they needed a rapid, targeted recovery.By combining rapid technical fixes with AI-focused enhancements, we helped the firm reclaim visibility where it mattered most: on Google Maps and inside the tools clients now use to find legal help.
What was going wrong?
This Tampa law firm had lost visibility falling out of the Google Maps 3-Pack, missing in AI search results, and held back by inconsistent listings and weak authority signals.
- Google Maps rankings lost: No longer in the 3-Pack for competitive Tampa legal searches.
- Citation inconsistencies: Outdated or incorrect listings scattered across legal directories.
- AI search absence: Missing from ChatGPT and other generative AI recommendations.
- Weak local authority signals: Incomplete Google Business Profile and missing structured data.
Droved’s Action Plan
We built a recovery strategy combining local SEO fundamentals with AI search optimization.
- Step 1: Full Local SEO Audit Identified gaps in local signals, broken citations, and inconsistent NAP data. Mapped out priority fixes to restore rankings fast.
- Step 2: Google Business Profile Optimization Updated categories, practice areas, and descriptions to target high-value legal keywords. Added professional imagery and regular update posts to signal activity to Google.
- Step 3: Citation Cleanup & Legal Directory Enhancement Corrected and synced NAP across key legal directories and local business sites. Removed duplicate listings to consolidate authority.
- Step 4: AI Visibility Boost Added AI-optimized content targeting legal queries. Implemented structured schema so AI tools could understand and recommend the firm.
The Turnaround
With the right fixes in place, the firm quickly regained visibility. Google Maps rankings were restored, AI tools began recommending them, and qualified leads started coming in again.
- 3-Pack Rankings Restored: Back in prime positions for competitive local legal searches.
- AI Recommendations Secured: Appearing in ChatGPT for queries like “best law firm in Tampa.”
- Qualified Leads Up: Steady increase in inbound calls from clients ready to hire.
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