The Visibility Gap This San Diego roofing company had all the elements of a trusted contractor: a proven project history, a steady list of satisfied customers, and strong word-of-mouth referrals. But online, they were practically invisible.They weren’t showing up in Google Maps for “San Diego roofer” searches. Their business information across local directories was inconsistent or missing entirely. And AI tools like ChatGPT didn’t mention them in local roofing recommendations at all. For homeowners searching online, this company simply didn’t exist. By fixing their fragmented online presence and making their business AI-friendly, we positioned them to be found everywhere homeowners look for roofers today, whether that’s Google, directories, or AI tools.
What was going wrong?
This San Diego roofing company had the expertise to take on big projects, but online they were invisible. Competitors filled the Google Maps results while their own business was left behind. Without visibility in Maps or AI-powered platforms, they were losing valuable leads every day. Here’s what was holding them back:
- No Google Maps presence: Absent from the 3-Pack for key local roofing searches.
- Inconsistent citations: Conflicting Name, Address, Phone details across multiple directories.
- No AI visibility: Not appearing in ChatGPT, Perplexity, or similar AI-driven results.
- Lack of structured data: Search engines and AI tools had no clear, machine-readable profile of their services and service areas.
Droved’s Action Plan
We created a targeted plan to rebuild their credibility with Google and make them discoverable by AI search tools.
- Step 1: Citation Repair and Standardization Corrected and unified NAP details across all relevant roofing, home improvement, and local business directories. Removed duplicate listings that were diluting authority.
- Step 2: Google Business Profile Optimization Updated categories and service descriptions to target high-value roofing jobs. Added location-specific keywords and project photos from real San Diego jobs. Published regular updates to keep the profile active in Google’s algorithm.
- Step 3: AI-Ready Content & Structured Data Added service- and location-specific content that AI models could easily interpret. Implemented structured schema to feed search engines and AI tools details about their services, areas covered, and reviews. Included phrasing aligned with how homeowners ask for help in AI platforms, like “best roofer in San Diego.”
The Turnaround
After working with Droved, the results spoke for themselves. With stronger local signals and AI-focused optimization, this San Diego roofing company regained prime visibility where it mattered most. They climbed back into Google Maps rankings, secured a presence in AI-driven recommendations, and began attracting higher-value leads. Here’s what changed:
- Google Maps Rankings Restored: Back in the 3-Pack for competitive roofing searches.
- AI Visibility Achieved: Now appearing in ChatGPT and other AI search recommendations.
- Lead Quality Improved: More inquiries from homeowners ready for full roof replacements and larger projects.
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