The Visibility Gap This Portland-based real estate team had everything you’d expect from a market leader: a portfolio of stunning listings, deep local knowledge, and a client base that trusted them. Their deals closed smoothly, their referrals were steady but when it came to online discovery, they were practically invisible.They weren’t showing up in Google Maps for key real estate searches. Their profiles on important local and national directories were incomplete or inconsistent. And when someone asked AI platforms like ChatGPT about Portland real estate agents, their name never came up.Even buyers and sellers ready to make a move weren’t finding them. Instead, those high-intent leads were going to competitors with stronger online visibility. In real estate, online presence isn’t just about being found, it’s about being trusted before you even speak to a client. By cleaning up their digital footprint, amplifying their presence in both Google and AI-driven tools, and making their expertise more visible, we positioned them as a top choice for serious buyers and sellers in Portland.
What was going wrong?
This Portland real estate agency had strong local expertise but a weak digital footprint. Competing firms owned the top spots online, while their own presence failed to inspire trust or attract leads. Here’s what was holding them back:
- Poor Google Maps presence: No visibility in the coveted 3-Pack for terms like “Portland real estate” or “homes for sale Portland.”
- Inconsistent directory listings: Key details like phone numbers, addresses, and service areas didn’t match across platforms.
- No AI presence: AI-powered tools weren’t recommending them, missing a growing segment of tech-savvy clients who rely on AI search.
Droved’s Action Plan
Our approach here was about precision. Real estate is highly competitive, and the only way to cut through is to show up everywhere serious buyers and sellers are looking: both in traditional search and in AI-powered platforms.
- Google Business Profile Overhaul Updated categories to target “real estate agents” and “real estate consultants” for local searches. Added service descriptions highlighting neighborhoods and property types. Uploaded professional photos of listings and the team in action. Set service areas to cover the greater Portland metro, including high-value suburbs.
- Citation Repair and Real Estate-Specific Placement Corrected and unified NAP data across local business directories and real estate aggregators. Claimed and optimized profiles on Zillow, Realtor.com, and Homes.com to improve both credibility and visibility. Built consistent backlinks from trusted local sources and real estate news platforms.
- AI Search Optimization Created location-specific, AI-readable content about Portland’s housing market trends, common buyer questions, and selling strategies. Implemented structured schema to identify them as a local real estate service with defined coverage areas. Ensured their brand was listed on high-authority directories that AI platforms frequently reference.
The Turnaround
With Droved’s optimization, this Portland agency shifted from invisible to being a trusted local authority. By strengthening their Maps presence and building AI visibility, they began attracting clients who were ready to act, not just browse.
- Google Maps 3-Pack: Entered for “Portland real estate agents” and several neighborhood-specific searches.
- AI visibility secured: Platforms like ChatGPT began referencing them in queries about finding an agent in Portland.
- Higher-quality inquiries: More leads came from clients prepared to make offers, not just window-shop.
- Biggest win: Most new leads now come from people who already trust them before the first conversation, thanks to online recommendations.
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