The Visibility Gap The Visibility Gap This Orlando-based electrical team had everything a customer could want: years of hands-on experience, strong safety credentials, and a track record of happy clients. But online, it was a different story. They weren’t showing up in Google Maps, their directory listings were inconsistent, and AI tools like ChatGPT didn’t recommend them at all.That meant homeowners, contractors, and property managers searching for electricians in Orlando simply weren’t finding them.By rebuilding their local SEO from the ground up and integrating AI search optimization, we positioned them to be found everywhere customers look, whether that’s Google Maps, a contractor directory, or an AI chatbot.
What was going wrong?
Before working with Droved, this Orlando electrician was practically invisible online. Despite offering quality service, they weren’t showing up where it mattered most: Google Maps, AI-powered platforms, and trusted local directories. The lack of visibility meant lost leads, fewer calls, and competitors winning the jobs. Here’s what was holding them back:
- No Google Maps presence: Missing from the 3-Pack for high-value searches like “Orlando electrician.”
- Scattered directory listings: Old or duplicate citations reduced their local authority.
- Zero AI visibility: Absent from ChatGPT and other AI-powered recommendation platforms.
- No structured signals: Search engines couldn’t clearly identify or prioritize their service offerings.
Droved’s Action Plan
We created a focused, AI-first local SEO strategy to turn their digital presence into a growth engine.
- Step 1: Google Business Profile Rebuild Added accurate service descriptions and commercial/residential specializations. Uploaded high-quality job site photos and updated business hours. Published regular updates to boost activity signals for Google’s local ranking algorithm.
- Step 2: Citation Cleanup and Expansion Corrected and synced NAP details across all major electrician and contractor directories. Removed duplicate or outdated profiles that were splitting search authority.
- Step 3: AI-Friendly Content & Structured Data Wrote location-specific, service-focused content designed to match how people search in both Google and AI tools. Implemented structured schema to give AI platforms a clear understanding of their services, service areas, and reputation.
The Turnaround
After partnering with Droved, the shift was clear. With a focused Local SEO and AI visibility strategy, this Orlando electrician went from hidden to highly visible. The improvements in Google Maps, AI search results, and overall lead flow quickly proved the impact. Here’s what changed:
- Google Maps Visibility Restored: Back in the 3-Pack for core electrician keywords.
- AI Search Presence Secured: Now appearing in ChatGPT results for searches like “best electrician near me in Orlando.”
- Lead Volume Increased: More calls from homeowners, contractors, and property managers ready to book jobs.
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