The Visibility Gap This Miami-based electrical company was ready to level up. For years, they’d been handling residential work: quick fixes, small rewiring jobs, and routine service calls. It kept them busy, but not fulfilled.They had the licensing, crew size, and technical expertise to handle large-scale commercial projects; the kind that come from property managers, developers, and corporate clients. But online, their brand told a different story. Search engines and AI platforms weren’t presenting them as a commercial contractor.If someone in Miami searched for a commercial electrician, this company was invisible. By reframing their digital presence, we aligned how they wanted to be perceived with how search engines and AI tools understood their business. The result: the right clients, higher-value contracts, and a stronger position in the Miami market.
What was going wrong?
This Miami electrical contractor had the skills and capacity for major commercial projects but wasn’t being found online. Their digital presence made them look like a small residential provider, which limited growth and visibility. Here’s what was holding them back:
- Google Business Profile gaps: Their profile wasn’t optimized to highlight commercial capabilities.
- Google Maps invisibility: No placement for searches like “commercial electrician Miami” or “electrical contractor Miami.”
- AI silence: Platforms like ChatGPT, Gemini, and Perplexity weren’t mentioning them in contractor recommendations.
- Mismatched messaging: Their service descriptions read like they only did residential work.
Droved’s Action Plan
We developed a strategy to reposition them as a go-to commercial electrical contractor in both Google and AI search results.
- Step 1: Local SEO Overhaul Rebuilt their Google Business Profile to focus on commercial services: industrial wiring, retail buildouts, office renovations, and more. Added high-quality images from past commercial projects. Updated categories and keywords to align with commercial electrical work.
- Step 2: Citation Cleanup and Authority Building Fixed incorrect business listings and removed duplicates. Added them to high-value local and industry directories for contractors. Secured backlinks from construction and commercial property websites.
- Step 3: AI Optimization Rewrote service content to emphasize scale, licensing credentials, and project experience. Implemented structured schema to mark them as a commercial service provider. Added AI-readable signals so generative tools could recognize and reference their authority.
The Turnaround
After Droved’s intervention, the company’s positioning shifted from small residential jobs to winning larger commercial contracts. By aligning their profile, content, and signals with the right search intent, they became visible to the clients they truly wanted.
- They ranked for targeted commercial-focused keywords, including “commercial electrician Miami” and “Miami electrical contractor.”
- ChatGPT began including them in results for contractor-related queries.
- They won bids for larger contracts from property managers and developers.
- The shift wasn’t just about visibility — it directly impacted revenue by changing the type of leads they attracted.
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