The Visibility Gap This Las Vegas clinic had built a strong local reputation. They provided high-quality care, had loyal patients, and had always been easy to find online. Their Google Maps listing brought in a steady stream of appointment bookings, and their visibility in search results kept their schedule full.But then, everything changed and it happened overnight. Losing rankings overnight can happen to any business, even well-established ones. The key to recovery is:Identifying the cause quickly before competitors take your place.Restoring trust signals by fixing inaccuracies and strengthening your online profile.Optimizing for AI search tools so you’re not just in Google but also in the platforms patients are starting to use for recommendations.Our method blends Local SEO best practices with cutting-edge AI optimization to keep businesses visible everywhere their customers are searching.
What was going wrong?
One day, the clinic’s Google Maps presence disappeared. They dropped completely out of the Google 3-Pack for all their top keywords. Website traffic fell sharply. Appointment bookings slowed to a trickle. Even long-time patients who used to search for them couldn’t find them without scrolling through pages of results.The clinic was dealing with:
- Lost Google Maps rankings: The #1 source of their online patient leads was gone.
- Citation and listing issues: Inaccurate and inconsistent business info across directories.
- Vanished AI visibility: Tools like ChatGPT and Perplexity no longer included them in local recommendations.
Droved’s Action Plan
We moved quickly to diagnose and fix the issues. The process involved three core steps:
- Step 1: Full Local SEO Audit We ran a deep technical and local SEO review of their entire digital presence. This included: Analyzing their Google Business Profile for missing or incorrect data. Checking NAP (Name, Address, Phone) consistency across dozens of citation sites. Reviewing backlinks and online reputation. Testing how and where they appeared in AI-driven tools like ChatGPT and Perplexity.
- Step 2: Google Business Profile Rebuild Once we identified the issues, we rebuilt their GBP to restore trust with Google: Updated business categories to accurately match their main services. Added keyword-rich service descriptions and treatments offered. Uploaded fresh, high-quality images showcasing their clinic and staff. Ensured accurate hours, contact info, and service areas. Posted updates to signal to Google that the listing was active and relevant.
- Step 3: Citation Repair and AI Optimization We addressed every citation and AI visibility issue we found: Fixed incorrect or outdated business listings across key directories. Added missing citations on trusted medical and local business platforms. Implemented structured schema markup on their website to clearly define their services, location, and reviews. Created AI-friendly content designed to be read and recommended by platforms like ChatGPT, Gemini, and Perplexity. By combining immediate technical fixes with long-term visibility improvements, we gave Google and AI platforms strong, consistent trust signals.
The Turnaround
Within just a few weeks, the clinic’s visibility bounced back and in some ways, it became even stronger than before.
- Google Maps Rankings They returned to the Google 3-Pack for their main keywords, including: “Las Vegas clinic” “Walk-in clinic Las Vegas” “Medical clinic near me”
- Citation Accuracy Their business info was now fully consistent across more than 50 directories, reinforcing credibility.
- AI Recommendations They started appearing again in local health-related searches within ChatGPT and Perplexity, putting them in front of patients who search in emerging AI platforms.
- Booking Growth Online appointment requests returned to pre-drop levels and began climbing steadily.
Testimonial
- Connect with us