The Visibility Gap For this Houston-based service business, SEO had become a source of frustration rather than results. They’d been serving their community for years, delivering consistent quality and earning repeat customers but their online presence told a different story.Their website traffic was flat. Their Google Business Profile had vanished from the local Maps results. New leads were scarce, and the ones that did come in weren’t a good fit. They had tried updates, tweaks, and even outside help before but nothing seemed to work.By the time they contacted Droved, they were close to writing SEO off completely. They hadn’t failed at SEO, they’d just been missing a modern, AI-inclusive approach. By pairing traditional local SEO tactics with AI-focused optimization, we made them visible again where customers are looking today, not five years ago.
What was going wrong?
This Houston chiropractic practice had the expertise to help patients but was nearly invisible online. Competing clinics were taking the top spots, leaving them out of sight in the searches that mattered most. Here’s what was holding them back:
- Google Maps disappearance: They no longer appeared in the 3-Pack for any of their core keywords.
- Citation chaos: Their business information was inconsistent across multiple directories, eroding trust with search engines.
- Stale, unfocused content: Their website content wasn’t aligned with what customers searched for or what AI tools needed to understand their services.
- Zero AI footprint: Platforms like ChatGPT and Perplexity didn’t mention them at all in relevant queries.
Droved’s Action Plan
We knew a full rebuild of their digital presence was needed to restore rankings and credibility.
- Step 1: Local SEO Audit & Insights We started with a comprehensive review of their website, Google Business Profile, backlinks, citations, and AI visibility. This gave us a clear roadmap for recovery.
- Step 2: Google Business Profile Rebuild Updated categories to better match their most profitable services. Added keyword-rich service descriptions and fresh, high-quality photos. Optimized their service areas to target high-intent local customers.
- Step 3: Citation Cleanup Corrected outdated or conflicting business details across 50+ local directories. Removed duplicate listings to consolidate authority.
- Step 4: AI & Content Optimization Rewrote core website pages to target relevant local search terms and service-specific queries. Added structured schema markup to help search engines and AI tools understand their business. Optimized for ChatGPT, Perplexity, and other emerging AI platforms, ensuring their name appeared in AI-driven local service recommendations.
The Turnaround
After working with Droved, the practice’s online visibility recovered and began driving stronger results. By fixing their local signals, cleaning citations, and aligning their content with both search engines and AI platforms, they quickly became discoverable again where it mattered most:
- Google Maps rankings restored and back in the 3-Pack for their key search terms.
- Stronger AI presence that began appearing in ChatGPT responses for local service-related queries.
- Lead quality improved and more inquiries came from customers ready to book, not just browse.
- Website visits increased, with a higher percentage coming from local searches.
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