The Visibility Gap This Dallas-based pest control company had everything a customer should want: years of hands-on experience, proper licensing, and a solid local reputation built through word of mouth.But online? They were nowhere to be found. Their Google Business Profile was incomplete, outdated listings across the web made them look inconsistent, and AI tools like ChatGPT couldn’t surface them at all. For homeowners facing urgent pest problems, this company might as well have not existed. For urgent services like pest control, visibility is everything. By aligning their Google profile, directory listings, and AI presence, we made sure they were discoverable everywhere their ideal customer might look whether that’s Google, voice assistants, or emerging AI tools.
What was going wrong?
This Dallas pest control company had the expertise to handle tough infestations, but online they were practically invisible. Competitors filled the local search results, leaving them overlooked by homeowners in urgent need. Here’s what was holding them back:
- No presence in Google Maps: Missing from the 3-Pack for critical searches like “pest control Dallas” and “exterminator near me.”
- Scattered citations: Inconsistent Name, Address, and Phone details across directories.
- AI invisibility: Absent from generative tools like ChatGPT and Perplexity, even when users asked for Dallas pest control recommendations.
Droved’s Action Plan
We approached this the same way we would treat an infestation: find the source, remove the problem, and make sure it doesn’t come back.
- Step 1: Google Business Profile Fixes Updated categories to reflect core services: residential pest control, commercial pest management, termite treatment, and more. Added location-specific service descriptions to capture local keyword traffic. Uploaded high-quality images of their team, equipment, and recent projects.
- Step 2: Citation Cleanup & Synchronization Fixed incorrect listings and removed duplicates across local business and home service directories. Synced their information across 50+ platforms to build trust with Google’s algorithm.
- Step 3: AI-Optimized Content & Structured Data Created service descriptions written in natural, homeowner-friendly language. Implemented structured schema so AI tools and search engines could easily identify their service areas and specialties. Added location relevance to help them appear for “near me” searches and AI-driven recommendations.
The Turnaround
It didn’t take long for things to change once the right fixes were made. With cleaned-up listings, stronger signals, and a clear AI presence, the Dallas pest control company saw a fast shift in visibility and lead flow.
- Google Maps Rankings Restored: Back in the 3-Pack for major pest control keywords in Dallas.
- AI Visibility Achieved: Began appearing in ChatGPT and Perplexity recommendations for local pest control.
- Lead Quality Improved: More inquiries from homeowners ready to hire right away.
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