The Visibility Gap This Atlanta clinic had the staff, services, and patient care to compete with anyone in the area but their digital footprint told a very different story.Their Google Business Profile was incomplete, key business listings across the web were either outdated or duplicated, and AI tools like ChatGPT had no mention of them in local healthcare recommendations. The result? Calls slowed, online credibility suffered, and patients who should have found them instead booked with better-optimized competitors. For local healthcare providers, trust begins with visibility. By cleaning up their listings, optimizing their GBP, and making their services AI-readable, we rebuilt their credibility with both patients and search platforms.
What was going wrong?
This Atlanta clinic was delivering excellent care, but online they weren’t showing up where patients were searching. Without a clear and trustworthy presence, they were losing visibility and credibility to competitors. Here’s what was holding them back:
- Incomplete Google Business Profile: Missing service categories, outdated details, and no visual content.
- Messy directory listings: Inconsistent Name, Address, Phone (NAP) data across major citation sites.
- Zero AI presence: Absent from ChatGPT, Perplexity, and other AI-driven local search platforms.
Droved’s Action Plan
We approached the project with an AI-first local SEO strategy designed to repair, optimize, and future-proof their visibility.
- Step 1: Citation and NAP Cleanup Audited and corrected business listings across all major healthcare and local directories. Removed duplicate entries that were diluting search authority. Ensured NAP data matched exactly across every platform.
- Step 2: Google Business Profile Rebuild Added accurate service categories and detailed descriptions for each treatment. Uploaded high-quality images of the clinic, team, and facilities. Optimized service areas to match where patients actually search from.
- Step 3: AI-Optimized Content & Schema Added locally relevant, AI-readable content to their website highlighting Atlanta neighborhoods and healthcare services. Implemented structured schema to clearly define the clinic’s services, location, and reviews for search engines and AI tools. Built authority signals to help ChatGPT, Perplexity, and similar platforms recognize and recommend the clinic.
The Turnaround
Once Droved stepped in, the clinic’s online visibility improved almost immediately. By cleaning up their profile, fixing directory inconsistencies, and adding the right local and AI signals, they went from being nearly invisible to showing up where patients were actually searching. The results were clear:
- Google Maps Presence Restored: Back in the local 3-Pack for core healthcare terms.
- AI Recognition Achieved: Now appearing in AI-driven recommendations for clinics in Atlanta.
- Patient Calls Increased: More inquiries from people searching nearby for immediate care.
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