Digital marketing agencies offer a wide range of services that keep your brand visible online. They manage social media pages, optimize website content, create advertising campaigns, and more. Some even handle analytics and feedback!
This article will talk about some questions to ask digital marketing agency representatives. These tips will go beyond asking if they have references and whether they fit into your budget to actually evaluating their professionalism.
Blast off! We’ve gathered 10 questions to ask digital marketing agency representatives that can tell you a lot about them and their effectiveness.
How will I be using you?
Your digital marketing agency will be working with you to promote your business through various mediums. This could include creating new social media profiles, optimizing your existing accounts, producing content for different platforms, designing web pages or apps for your site, and more!
They may also help manage your online reputation by responding to negative comments about your company or product on sites like Google, Facebook, and Twitter.
This is especially important as more people use these websites to search for information about your business or products and find poorly-written posts or rumors. They might even create positive postings about your company!
By having an external party handle this work, you can focus on running your business and promoting your products and services.
What marketing strategies will you use?
As mentioned earlier, digital marketing agencies have many different specialties or areas of expertise. What services an agency offers is very important to know before signing with them!
They may offer social media management, website design, content writing, search engine optimization (SEO), online advertising, etc. Make sure that they clearly describe their strengths and what ways they can help your business grow.
It’s also important to understand how much control you want over the success of your campaign. Some experts suggest going with more professional vendors unless you feel comfortable managing the results yourself.
You should always do some research before investing in anyone’s service, but if you are feeling confident about your skills, there is no need to pay extra for professional level proof.
What processes will you use?
Your marketing agency should have a process for every step of the way! They must be clear about how they approach each project and what tools they utilize during production.
They should also make sure that they keep themselves up-to-date with new technology so that they are aware of all the latest strategies and tactics.
By having this constant update, they remain competitive and in tune with changes in the market. This not only benefits them as professionals, but it can help your business win competitions or get more traffic.
What skills do you have?
Digital marketing agencies are not always the same level of quality across the board. Some may lack certain expertise or experience in specific areas such as SEO, social media management, content production, etc.
That’s totally fine! You don’t need every tool at your disposal to do some things, but being familiar with all of them is helpful when you want to be more efficient or even better than before.
For example, I know very little about writing so I hire other writers to help me produce my own content. It works well for me because I can see what they have written before and can add something new to it that makes sense for our audience.
On the opposite end of the spectrum, there are people who are super experienced in blogging and online publishing but maybe they use an outdated software package that doesn’t work well anymore. This could hurt their efficiency slightly if they have to spend time learning the software instead of focusing on other tasks.
There are many different types of professionals out there, and while some may feel like they “have nothing to offer”, most would agree that they have somewhere between zero and few weaknesses.
What they lack sometimes is motivation to put themselves out there and promote themselves. This is why it is important to ask potential vendors about the things that matter to you and how they will go about promoting themselves.
Who will manage my website?
As mentioned before, even though you may want to take care of your online presence yourself, that is not possible if you do not have enough knowledge about websites and digital marketing.
Running an online business means that there are always other things to focus on besides promoting your site and brand. In fact, one of the biggest jobs for most entrepreneurs is managing their own time so they can put in the necessary effort to promote their company.
As such, it is important to hire professionals who can handle all of this for you. There are many ways to find these professionals, but you should make sure that they are reputable and trustworthy.
It is also very important to know what kind of services each professional offers. Some may only offer web hosting or logo design, while others may also help with content writing, social media management, etc. This way, you will be certain that everything needed to run your business has been looked into.
What is the best way to find out more information? By asking appropriate questions! So, here are some tips for getting smart about SEOs (or any other type of marketing agency) for your business.
Ask about their past work
This is a good question to ask any new person or organization that you meet. But as someone starting up their career, you might feel extra-sensitive since you don’t trust people easily.
How will you measure my website’s success?
As your digital marketing agency, we want to make sure that you are getting the best possible results from your efforts. Therefore, one of the first things we ask is how they plan to evaluate their success.
There are two main ways to do this. First, you can have them create an internal process for tracking performance in areas such as leads, conversions, and audience engagement.
The second way is external — where they look at the numbers for comparable websites in the same market as yours. They may also talk to people directly about the services you offer or the products you promote using our advertisements or links.
Both of these strategies require an accurate record keeping system, so making sure it’s clear who has access to what information and when is important.
Can I get a sample of your marketing materials?
As mentioned before, one important thing to look for in an agency is if they can provide you with samples of their work. This is particularly important as most agencies these days use brands or logos as promotional material or collateral to promote their services.
By having access to such materials, you will have the chance to see whether those props look authentic or not which is very important to give them credit for professional looking designs.
Furthermore, if there are ever any changes made to the design afterwards, you’ll know who was responsible! Sometimes even the littlest things make a big difference in perception.
So, be sure to ask if you get the opportunity if they can supply you with at least one proof copy of each element of their campaign. It’s also helpful to ask about past projects that they’ve worked on so you can compare what they said then with how well their promises were kept.
What is your company’s history?
As with any business, their past performance is an important factor in determining how well they will perform for you in the future. Are they experienced in marketing strategies that work now? Or are there new things they try every year?
It can be hard to believe them when they tell you that of course you are very successful because they have been helping other businesses like yours become success stories themselves.
If a potential partner or employee has never successfully done what you want them to do before, then it may not be the best fit for you. You need someone who has mastered doing the same thing over and over again!
You also want to make sure that they don’t do something too quickly that costs you money. It is much easier to fix a mistake later than spend lots of money trying to get rid of them while they are still making poor decisions.