The Visibility Gap This Austin-based medical clinic had everything going for it: exceptional care, glowing patient reviews, and a trusted reputation in the community. But online, they were practically invisible. They weren’t showing up in Google Maps, their directory listings were outdated or missing, and AI platforms like ChatGPT never mentioned them.That meant potential patients searching for care nearby had no idea they existed. By cleaning up their listings, optimizing their Google profile, and making their site AI-friendly, we put the clinic back in front of patients at the exact moment they were searching for care.
What was going wrong?
This Austin clinic had no Maps presence, broken listings, zero AI visibility, and weak signals that left search engines unsure about their services.
- No Google Maps presence: Missing from the 3-Pack for searches like “Austin medical clinic” and “doctor near me.”
- Broken and incomplete listings: Outdated citations weakened local authority and trust.
- No AI visibility: Absent from ChatGPT, Perplexity, and other AI-powered recommendation tools.
- Weak structured signals: Search engines couldn’t clearly identify their services, location, or expertise.
Droved’s Action Plan
We built a targeted, AI-first local SEO strategy to get them seen by patients actively searching for care.
- Step 1: Google Business Profile Optimization Updated service categories, descriptions, and specialties. Added new, high-quality clinic and staff photos. Implemented regular posting to improve engagement signals.
- Step 2: Citation Repair and Expansion Fixed incorrect NAP details across medical and local directories. Added the clinic to reputable healthcare platforms for better visibility. Removed duplicate or outdated listings splitting search authority.
- Step 3: AI-Optimized Content & Structured Data Created patient-focused, location-specific content to match AI and Google search patterns. Added healthcare-specific schema so AI tools could easily recognize and recommend them.
The Turnaround
After targeted improvements, the Austin clinic returned to the Maps 3-Pack, gained AI visibility, and saw a steady rise in new patient bookings.
- Back in the Google Maps 3-Pack: Ranking again for high-intent local searches.
- Visible in AI Recommendations: Now cited in ChatGPT results for Austin clinic searches.
- Boost in New Patient Bookings: Steady increase in appointment requests from online channels.
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