The Visibility Gap This highly rated Miami dental clinic had a flawless reputation with 5-star reviews, but online visibility told a different story. Their Google Business Profile was incomplete, their directory listings were scattered and outdated, and competitors were dominating the search results both in Google Maps and AI-driven platforms like ChatGPT.The result? Fewer new patient inquiries and lost opportunities to rival clinics. We didn’t just fix visibility issues, we made sure the clinic’s online presence reflected its real-world quality. By pairing local SEO fundamentals with AI search optimization, we put them back in front of the patients who needed them most.
What was going wrong?
This Miami dental clinic had an incomplete profile, inconsistent citations, no AI search presence, and weak local signals holding back visibility.
- Incomplete Google Business Profile: Missing service descriptions, no recent photos, and no regular updates.
- Inconsistent citations: Conflicting NAP data across dental and healthcare directories.
- No AI search visibility: Absent from ChatGPT, Perplexity, and other generative tools patients now use.
- Poor local ranking signals: Weak structured data and limited locally relevant content.
Droved’s Action Plan
We implemented a local SEO and AI optimization strategy designed specifically for healthcare providers.
- Step 1: Google Business Profile Rebuild Completed all service and treatment descriptions. Added high-quality images of the clinic and staff. Published consistent updates to signal relevance to Google.
- Step 2: Citation Cleanup & Directory Optimization Corrected NAP details across all key healthcare and local business directories. Removed duplicate or outdated listings to consolidate authority.
- Step 3: AI-Optimized Content & Structured Schema Created service-specific, locally focused content tailored to dental patients’ search behavior. Implemented schema markup so AI tools could clearly identify services, location, and reputation.
The Turnaround
With targeted fixes, the clinic regained top visibility — back in the Google Maps 3-Pack, cited in AI search, and steadily filling appointment slots with new patients.
- Google Maps Rankings Restored: Back in the 3-Pack for competitive Miami dental searches.
- AI Search Presence Secured: Now cited by ChatGPT and other generative tools for “dentist in Miami” queries.
- Patient Bookings Increased: Consistent flow of new patient appointments each week.
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